Agricover Credit IFN launches FERMIER card - the first Mastercard business credit card created especially for farmers in Romania
Agricover Credit IFN continues its commitment to support the performance and competitiveness of Romanian farmers by developing modern financing solutions that contribute to the growth of their businesses. "Today innovation, speed and personalized services make the difference in the market and bring more value to farmers. We are constantly concerned with providing fast and secure financing, that's why we have developed this project in collaboration with important international financial partners Mastercard, DiPocket UAB and Nexi-SIA. With the FERMIERⁱ card, holders can easily and efficiently manage their working capital to cover their needs on the farm", said Robert Rekkers, General Manager Agricover Credit IFN.
"The FERMIER Card represents an innovation in the field and a unique product in the market, which contributes to the financial inclusion and digitalization of a specific segment of the SME category, Romanian farmers, while having an important financial education and support component for them. The card provides access to all the benefits that Mastercard makes available to business cardholders: the Premium & Business program, the Digitizing Your Business Package service suite and free insurance for online purchases. We are proud to have contributed to the development of this product and look forward to seeing the feedback from customers," said Cosmin Vladimirescu, Country Manager Mastercard Romania and Croatia.
"The Fermier Card is a distinctive example of how payment cards can be used to offer customers value and convenience when issued in cooperation with innovative companies such as Agricover Credit IFN. We are honored to have been selected as the issuer of the Fermier card and pledge our full support for the success of this great partnership with Agricover Credit IFN, Mastercard and SIA," said Fedele Di Maggio, CEO DiPocket UAB.
"We are pleased and honoured to be part of the project of the first card dedicated specifically to farmers in Romania, one of the most innovative products launched on the local card market in recent years. The obvious advantages of the credit card for farmers will surely make it a successful product, and we will be here to support Agricover Credit IFN and Romanian farmers to continue innovating in this field," said Chifu Iulian, Sales Manager SIA Romania Payment Technologies, part of the Nexi-SIA group.
FERMIER card. With you until your work pays off.
The FERMIER credit card offers farmers the possibility to manage in an easy and comfortable way the credit line granted by Agricover Credit IFN to cover current needs, having control and security over the transactions made. Farmers can purchase agricultural inputs with 0% interest from the Agricover online shop. The credit can be repaid annually and is linked to the harvest period of the main crop.
ⁱThe FERMIER card is a Mastercard® business card issued by DiPocket UAB.
About Agricover Credit IFN
Agricover Credit IFN - a subsidiary of Agricover Holding - is the first financial institution in Romania to offer financial products exclusively to farmers in the crop and livestock sectors. The knowledge and understanding of the specifics of the agricultural activity allows the development of innovative products for financing working capital and investments in a flexible manner, adapted to the needs of farmers.
Agricover Credit has grown rapidly to become the market leader in financing agricultural producers in just a few years. In 2021, Agricover Credit granted loans worth RON 2,200 million nationwide to more than 4,000 farmers.
Agricover Holding brings together the activities of the group entities - Agricover SA, Agricover Credit IFN SA and Agricover Technology SRL. The group serves a portfolio of more than 6,000 active farmer clients, who farm more than 2.2 million hectares of arable land nationwide.